Tag: Ortb

Publihsers

5 Mistakes Publishers Still Make in 2025

Even with the rise of AI tools, smarter bidding tech, and better analytics, many publishers are still...

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Why Programmatic Advertising is the Key to Publisher Success in 2025

Why Programmatic Advertising is the Key to Publisher Success in 2025

The digital advertising landscape is evolving rapidly, and in 2025, publishers need to make a strategic choice:...

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What’s Next for AdTech? A Comprehensive Look at 2025 Trends

The advertising technology (AdTech) industry is on the brink of transformative growth. Driven by rapid advancements in...

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How to Get Started with Prebid Server: A Publisher’s Guide

Header bidding has revolutionized digital advertising, allowing publishers to unlock higher revenue potential. With Prebid Server becoming...

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How Second-Price Auctions Drive Revenue in Programmatic Advertising

In the fast-paced world of programmatic advertising, the auction model plays a pivotal role in determining the...

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