Legal · Lupon Media

Privacy Policy

Last updated: December 2025

Lupon Media (“we”, “our”, “us”) provides technology and services that enable website owners (“Publishers”) to monetise their content through digital advertising. This Privacy Policy explains how we collect, use, and share information through:

our websites (e.g., luponmedia.com, adxpremium.services)
our advertising technology and analytics services made available to Publishers (“Lupon Media Services”)

Our goal is to provide simple and transparent information about our data practices.

1. Information We Collect

We may collect the following types of information when you visit a Publisher website using Lupon Media Services, or when you interact with our own websites:

1.1 Technical Identifiers

Cookie identifiers
IP address (used only for coarse location such as country/city)
Browser type, user-agent, operating system
Device type
Ad request data (e.g., ad unit, bid request info)

1.2 Advertising Identifiers

Mobile advertising IDs (IDFA/AdID)
Other pseudonymous identifiers created by our systems or by identity partners (e.g., Universal IDs)

1.3 Publisher Information

If you are a Publisher using Lupon Media Services, we may collect:

contact information (name, email, phone)
account login details
payment information (managed by a third-party payment provider)
information about your websites and ad setup

1.4 Information You Provide to Us

When you contact us, subscribe to a newsletter, or request support, we collect the information you choose to provide (e.g., name, email, message content).

Important Note

We do not collect information that directly identifies Readers, such as names, emails, phone numbers or addresses, unless voluntarily submitted on our own websites.

2. How We Collect Information

We use commonly-used technologies:

cookies
pixels
scripts
SDKs (mobile)

These allow us to:

understand advertising performance
detect invalid traffic
measure viewability
prevent fraud
run frequency capping
deliver more relevant ads depending on user context

3. How We Use Information

We use the information we collect for the following legitimate business purposes:

3.1 Advertising Operations

delivering and measuring ads
selecting ads based on context, device type, browser, or general location
analytical reporting for Publishers
improving ad relevance (within the framework of IAB TCF consent, where required)

3.2 Fraud Prevention & Security

detecting invalid traffic (IVT)
preventing misuse of our systems
protecting our partners and advertisers

3.3 Service Functionality & Improvements

providing Publisher account functionality
improving our technology
analysing service performance and reliability

3.4 Legal Compliance

responding to lawful requests
complying with regulatory requirements

4. How We Share Information

We may share pseudonymous information with:

4.1 Publishers

To enable measurement, reporting, and fraud prevention.

4.2 Advertising Partners

Including demand-side platforms (DSPs), ad exchanges, and analytics vendors that participate in the digital advertising supply chain.

4.3 Service Providers

Such as data centres, analytics services, payment processors, customer support platforms.

4.4 Legal Requirements

We may disclose information if required by law, or to protect the rights of Lupon Media, Publishers, or third parties.

We do NOT share or sell personal information that directly identifies individuals (such as names, emails, phone numbers, or physical addresses).

5. Cookies & Choice

Readers can manage cookies through browser settings. For interest-based advertising, Readers may use industry tools such as:

If cookies are disabled or cleared, the opt-out may need to be re-applied.

6. Data Subject Rights (EU/UK Residents)

If you are located in the European Economic Area (EEA), Switzerland, Norway, Iceland, Liechtenstein, or the United Kingdom, you have the right to:

access your data
request deletion
request correction
object to processing
withdraw consent when consent is used
request data portability

To exercise these rights, contact us at: info@luponmedia.com

We may ask for additional technical identifiers (e.g., cookie ID) to process your request.

7. Legal Basis for Processing (EEA/UK)

We process data based on:

Consent for personalised advertising where required (via IAB TCF CMP).
Legitimate Interest for fraud detection, security, ad measurement, and ensuring service functionality.
Contract for providing services to Publishers.
Legal Obligation for regulatory or law enforcement requirements.

8. International Data Transfers

We operate globally. Data may be transferred to countries outside the EEA/UK (e.g., UAE, US) with appropriate safeguards in place, such as contractual data protection clauses.

9. Data Retention

Advertising identifiers: typically up to 18 months
Publisher account data: retained for duration of contract + legal retention periods
Support / contact data: as required to fulfil the request and for compliance
Non-personal and aggregated data may be retained longer

10. Children’s Privacy

Lupon Media Services are not directed to children under 16, and we do not knowingly collect data from children.

11. Security

We implement administrative, technical, and physical safeguards to protect information processed through our systems.

12. EU Representative

Pursuant to Article 27 of the General Data Protection Regulation (GDPR), Lupon Media has appointed an EU Representative for data protection matters within the European Union.

EU Representative: EU Rep / GDPR EU Representatives
Attn: David Fagan
Website: https://www.eurep.ie

The EU Representative may be contacted for any inquiries from EU data subjects or supervisory authorities regarding the processing of personal data by Lupon Media. Lupon Media remains fully responsible for GDPR compliance in relation to all data processing activities involving individuals located in the EU.

13. Data Controller Contact

Lupon Media, Creative Tower, Fujairah, UAE
Email: info@luponmedia.com