Video Header Bidding Explained: A Comprehensive Guide for Publishers
In the ever-evolving world of digital advertising, header bidding has emerged as a groundbreaking innovation, transforming the...
Introducing Dynamic AdBoost+: Lupon Media’s Sustainable Ad Tech Innovation
At Lupon Media, we are dedicated to advancing ad tech solutions that benefit both publishers and the...
Do You Know if Your Ad Server is Cost Effective? Header...
In the fast-evolving world of digital advertising, maximizing revenue while ensuring transparency is a top priority for...
Client-Side vs. Server-Side Header Bidding: A Comprehensive Guide for Publishers
In the dynamic landscape of programmatic advertising, header bidding has become a cornerstone technology for publishers looking...
The Future of Programmatic Advertising: Key Trends to Watch in 2025
Programmatic advertising has evolved rapidly over the last decade, and as we move towards 2025, new innovations...
The Rise of Green Ads: How Eco-Friendly Advertising is Becoming a...
As environmental consciousness grows across industries, the advertising world is also making a shift. Eco-friendly or green...
Black Friday 2024: How Publishers Can Maximize Revenue During the Biggest...
As Black Friday 2024 approaches, the advertising industry is gearing up for a surge in digital ad...