How Second-Price Auctions Drive Revenue in Programmatic Advertising
In the fast-paced world of programmatic advertising, the auction model plays a pivotal role in determining the...
Mobile Ads Best Practices for Publishers: A Lupon Media Guide
Maximize your ad revenue with Lupon Media’s guide to the top mobile ads best practices for publishers....
AI Rev-Share Module: A New Era for Publishers and AI Companies
In the ever-evolving world of digital media, few things have caused as much disruption as artificial intelligence....
What is the role of privacy sandbox in AdTech?
The Privacy Sandbox, a Google-led initiative, aims to redefine the landscape of online advertising with a focus...
Video Header Bidding Explained: A Comprehensive Guide for Publishers
In the ever-evolving world of digital advertising, header bidding has emerged as a groundbreaking innovation, transforming the...
Introducing Dynamic AdBoost+: Lupon Media’s Sustainable Ad Tech Innovation
At Lupon Media, we are dedicated to advancing ad tech solutions that benefit both publishers and the...
Do You Know if Your Ad Server is Cost Effective? Header...
In the fast-evolving world of digital advertising, maximizing revenue while ensuring transparency is a top priority for...
Client-Side vs. Server-Side Header Bidding: A Comprehensive Guide for Publishers
In the dynamic landscape of programmatic advertising, header bidding has become a cornerstone technology for publishers looking...
The Future of Programmatic Advertising: Key Trends to Watch in 2025
Programmatic advertising has evolved rapidly over the last decade, and as we move towards 2025, new innovations...
The Rise of Green Ads: How Eco-Friendly Advertising is Becoming a...
As environmental consciousness grows across industries, the advertising world is also making a shift. Eco-friendly or green...