Real-Time Bidding in Digital Marketing: What Every Advertiser Needs to Know
What is Real-Time Bidding (RTB) in Marketing? Real-Time Bidding (RTB) is a digital advertising technology enabling advertisers...
Understanding Ad Discrepancy: What Publishers Need to Know
Ad discrepancy is a common challenge in the world of digital advertising. For publishers, it can be...
How to Get Started with Prebid Server: A Publisher’s Guide
Header bidding has revolutionized digital advertising, allowing publishers to unlock higher revenue potential. With Prebid Server becoming...
Forbes DGEMS 2024 Names Lupon Media Among 200 Companies With Global...
Pioneering Innovation and Leadership in Programmatic Advertising Across Five Continents. Dubai, UAE – November 25, 2024 – Lupon...
How Second-Price Auctions Drive Revenue in Programmatic Advertising
In the fast-paced world of programmatic advertising, the auction model plays a pivotal role in determining the...
Mobile Ads Best Practices for Publishers: A Lupon Media Guide
Maximize your ad revenue with Lupon Media’s guide to the top mobile ads best practices for publishers....
AI Rev-Share Module: A New Era for Publishers and AI Companies
In the ever-evolving world of digital media, few things have caused as much disruption as artificial intelligence....
What is the role of privacy sandbox in AdTech?
The Privacy Sandbox, a Google-led initiative, aims to redefine the landscape of online advertising with a focus...
Video Header Bidding Explained: A Comprehensive Guide for Publishers
In the ever-evolving world of digital advertising, header bidding has emerged as a groundbreaking innovation, transforming the...
Introducing Dynamic AdBoost+: Lupon Media’s Sustainable Ad Tech Innovation
At Lupon Media, we are dedicated to advancing ad tech solutions that benefit both publishers and the...