Maximizing Viewability in 2025: A Guide for Publishers
Why Viewability Matters for Publishers in 2025: Best Practices for Optimizing Ad Performance As we step into...
What Is Prebid? A Comprehensive Guide for Publishers
In the fast-paced world of programmatic advertising, staying competitive requires more than just keeping up—it demands innovation...
The Future of Programmatic Advertising: How AI and Machine Learning Will...
As we approach 2025, programmatic advertising continues to evolve, driven by AI and machine learning innovations. These...
Supply Chain Transparency and Optimization in AdTech A Collective Responsibility Against...
In the rapidly evolving digital advertising landscape, transparency and optimization within the AdTech supply chain have become...
What’s Next for AdTech? A Comprehensive Look at 2025 Trends
The advertising technology (AdTech) industry is on the brink of transformative growth. Driven by rapid advancements in...
Real-Time Bidding in Digital Marketing: What Every Advertiser Needs to Know
What is Real-Time Bidding (RTB) in Marketing? Real-Time Bidding (RTB) is a digital advertising technology enabling advertisers...
Understanding Ad Discrepancy: What Publishers Need to Know
Ad discrepancy is a common challenge in the world of digital advertising. For publishers, it can be...
How to Get Started with Prebid Server: A Publisher’s Guide
Header bidding has revolutionized digital advertising, allowing publishers to unlock higher revenue potential. With Prebid Server becoming...
Forbes DGEMS 2024 Names Lupon Media Among 200 Companies With Global...
Pioneering Innovation and Leadership in Programmatic Advertising Across Five Continents. Dubai, UAE – November 25, 2024 – Lupon...
How Second-Price Auctions Drive Revenue in Programmatic Advertising
In the fast-paced world of programmatic advertising, the auction model plays a pivotal role in determining the...