Even with the rise of AI tools, smarter bidding tech, and better analytics, many publishers are still losing revenue due to basic—but critical—mistakes.
At Lupon Media, we work closely with publishers every day, and we’ve noticed five recurring issues that can seriously impact revenue. The good news? They’re all fixable.
-Mistake #1: Ignoring Mobile-First Optimization
The fix:
Most traffic today comes from mobile. Yet many publishers still don’t have responsive layouts or mobile-optimized ad placements. This affects everything from viewability to load time—and ultimately, revenue.
+ Optimize layouts for mobile.
+Test sticky formats and native placements.
– Mistake #2: Relying on One Demand Source
The fix:
Putting all your eggs in one SSP or network limits your competition and your revenue. Diversification is key. Add more demand partners and make sure they compete fairly.
+ Use an advanced yield management solution like Adxpremium SSP to bring more value from every impression.
– Mistake #3: No Header Bidding or Poor Setup
The fix:
Header bidding is no longer optional. But it’s not just about installing Prebid—it’s about doing it right. Some setups are slow, others don’t allow full competition.
+ Choose between client-side and server-side based on your site’s needs.
+Let us help you set up an optimized Prebid configuration.
– Mistake #4: Not Testing New Ad Formats
The fix:
Publishers sometimes stick to what they know—standard banners or basic video units. But today’s buyers want innovation: outstream, native, sticky, and more.
+ We help you test new formats like outstream or instream on a second auction, risk-free.
-Mistake #5: Ignoring Engagement Data
The fix:
Many publishers overlook what happens after the first ad impression. Are users scrolling? Are they staying? You’re probably missing extra revenue from long sessions.
+ Our Dynamic Ad Boost tech captures this opportunity boosting revenue by up to 30% for users who stay longer.
+ No impact on your existing setup. Easy to implement via JS or Prebid.
Let’s Fix These Together
At Lupon Media, we go beyond just serving ads. We help you grow smarter, faster, and stronger.