Introducing Dynamic AdBoost+: Lupon Media’s Sustainable

At Lupon Media, we are dedicated to advancing ad tech solutions that benefit both publishers and the environment. Our latest innovation, Dynamic AdBoost+, is designed to deliver highly viewable, carbon-efficient impressions, creating a win-win for everyone involved.

Lupon Media’s Commitment to Sustainability

We take our environmental responsibilities seriously. Lupon Media is proud to be a company committed to corporate climate action, with initiatives like:

  • Verified GHG Emissions Inventory Report
  • Public GHG Emissions Disclosure
  • Science-Based Target Validation

These steps highlight our dedication to reducing our carbon footprint and promoting sustainable practices within the advertising industry.

What is Dynamic AdBoost+?

Dynamic AdBoost+ is an advanced ad tech solution that boosts the performance and sustainability of digital ads. Here’s what it offers:

Increased Inventory & Revenue:

  • Generates over 70% more impressions that are highly viewable.
  • These impressions can be sold through private marketplace (PMP) deals, programmatic guaranteed (PG) deals, or direct deals, creating new revenue opportunities for publishers.

Simple Implementation:

  • Easily set up in Google Ad Manager (GAM) without needing any code changes on your website.
  • Implementation takes less than 10 minutes using a creative template in GAM.

GAM IMPLEMENTATION

Green Media Solution:

  • Requires only one bid request per impression, reducing data waste and carbon emissions.
  • Supports the growing demand for eco-friendly advertising solutions.

How Dynamic AdBoost+ Works

  1. Easy Setup: Integrate Sequency™ in GAM with no code changes required on your site.
  2. Creative Wrapping: Wrap the winning creative with the Dynamic AdBoost+ framework to signal real-time viewability.
  3. Viewability KPIs: Set viewability KPIs like the percentage of pixels in view and the duration of viewability.
  4. Real-Time Measurement: Sequency™ measures these KPIs in real time and signals GAM to serve a new ad once the KPIs are met.

Tackling Data Waste

Data waste in digital advertising involves unnecessary data transfers that don’t benefit the user or the advertiser. For instance:

  • 135: Average number of bid requests per display impression.
  • 69.7: Average number of cookie syncs per page load.
  • 50%: Ads never viewed by users.

Dynamic AdBoost+ reduces this waste, making the ad delivery process more efficient and eco-friendly.

Benefits for Publishers

  • Incremental Inventory & Revenue : Dynamic AdBoost+ increases your ad inventory by over 33%.
  • Higher Revenue: New impressions can be sold via PMP, PG, or direct deals, creating new revenue streams.
  • Eco-Friendly: Offers a genuine carbon-reducing ad product to meet the demand for sustainable advertising solutions.

Embrace the Future with Dynamic AdBoost+

Dynamic AdBoost+ is more than just an ad tech solution; it’s a step towards a sustainable and profitable future for digital advertising.Contact us today to learn more about how Dynamic AdBoost+ can transform your ad strategy and help you achieve your sustainability goals.

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