At Lupon Media, we are dedicated to advancing ad tech solutions that benefit both publishers and the environment. Our latest innovation, Dynamic AdBoost+, is designed to deliver highly viewable, carbon-efficient impressions, creating a win-win for everyone involved.
Lupon Media’s Commitment to Sustainability
We take our environmental responsibilities seriously. Lupon Media is proud to be a company committed to corporate climate action, with initiatives like:
- Verified GHG Emissions Inventory Report
- Public GHG Emissions Disclosure
- Science-Based Target Validation
These steps highlight our dedication to reducing our carbon footprint and promoting sustainable practices within the advertising industry.
What is Dynamic AdBoost+?
Dynamic AdBoost+ is an advanced ad tech solution that boosts the performance and sustainability of digital ads. Here’s what it offers:
Increased Inventory & Revenue:
- Generates over 70% more impressions that are highly viewable.
- These impressions can be sold through private marketplace (PMP) deals, programmatic guaranteed (PG) deals, or direct deals, creating new revenue opportunities for publishers.
Simple Implementation:
- Easily set up in Google Ad Manager (GAM) without needing any code changes on your website.
- Implementation takes less than 10 minutes using a creative template in GAM.
GAM IMPLEMENTATION
Green Media Solution:
- Requires only one bid request per impression, reducing data waste and carbon emissions.
- Supports the growing demand for eco-friendly advertising solutions.
How Dynamic AdBoost+ Works
- Easy Setup: Integrate Sequency™ in GAM with no code changes required on your site.
- Creative Wrapping: Wrap the winning creative with the Dynamic AdBoost+ framework to signal real-time viewability.
- Viewability KPIs: Set viewability KPIs like the percentage of pixels in view and the duration of viewability.
- Real-Time Measurement: Sequency™ measures these KPIs in real time and signals GAM to serve a new ad once the KPIs are met.
Tackling Data Waste
Data waste in digital advertising involves unnecessary data transfers that don’t benefit the user or the advertiser. For instance:
- 135: Average number of bid requests per display impression.
- 69.7: Average number of cookie syncs per page load.
- 50%: Ads never viewed by users.
Dynamic AdBoost+ reduces this waste, making the ad delivery process more efficient and eco-friendly.
Benefits for Publishers
- Incremental Inventory & Revenue : Dynamic AdBoost+ increases your ad inventory by over 33%.
- Higher Revenue: New impressions can be sold via PMP, PG, or direct deals, creating new revenue streams.
- Eco-Friendly: Offers a genuine carbon-reducing ad product to meet the demand for sustainable advertising solutions.
Embrace the Future with Dynamic AdBoost+
Dynamic AdBoost+ is more than just an ad tech solution; it’s a step towards a sustainable and profitable future for digital advertising.Contact us today to learn more about how Dynamic AdBoost+ can transform your ad strategy and help you achieve your sustainability goals.