The Platform

Everything Lupon runs, in one independent layer.

One full-stack platform connecting publishers and advertisers across the open web. Independent since 2012, transparent by default, protocol-native by design.

Second-auction layer (DAB+)Live

Incremental revenue on engaged sessions, written +10% minimum on eligible inventory, +33% average on qualified engaged sessions. dynamicadboost.com.

Lupon Ads (DSP)Live

Buy premium local inventory. Audience explorer, segments, campaigns, and reporting, built for advertisers. Open Lupon Ads.

Lupon co-pilot (AI, MCP)Live

An AI assistant built into Lupon Ads that suggests segments, spots high-intent audiences, and optimizes budget. Runs over MCP, so it works inside Claude, Cursor, and other MCP clients.

AI ScanLive

Scan any site's ad setup: ads.txt, sellers.json, supply chain. Listed in the IAB Tech Lab Agent Registry, available via MCP. Learn more.

First-party audiences (CDP)Live

Build and own first-party segments across the Lupon network. Addressability without third-party cookies.

Floor optimization (Floor AI)Live

Machine-learned floor prices per placement, so inventory never clears below value.

Reporting & analyticsLive

Every bid, fee, and partner visible. Measured in your own numbers.

One Prebid module. 50 demand partners. 40% of demand from direct campaigns.

See the publisher stack →

See it from your side.

For Publishers → For Advertisers →