Inventory Quality Guidelines

Lupon Media provides a premium programmatic advertising platform, ensuring that all publishers meet high standards of quality, transparency, and compliance. To become an approved partner, your website or application must adhere to specific criteria regarding content, traffic quality, and technical specifications.

1. Traffic Requirements

• Websites must have a minimum of 300,000 unique monthly visitors.
• Audience traffic must originate primarily from organic sources such as search engines, social media, or direct visits.
• Traffic distribution across geographies, devices, browsers, and operating systems must exhibit natural patterns.
• Automated, manipulated, or artificially generated traffic, including bots, paid clicks, or forced redirects, is strictly prohibited.

2. Content Standards

• Content must be original, engaging, and relevant to the audience.
• All published material must be safe for work and free from explicit, offensive, or misleading elements.
• Websites cannot host, promote, or distribute content related to adult material, excessive violence, hate speech, or extremist ideologies.
• Illegal activities, including the promotion of drugs, firearms, counterfeit goods, or any form of piracy, are not allowed.
• Content must demonstrate a reasonable publishing history, including timestamps and clear attribution to authors.
• Sites must maintain a high standard of journalistic integrity, ensuring accuracy and transparency.
• User-generated content must be moderated, preventing the spread of harmful, deceptive, or inappropriate materials.

3. Advertising Standards

• Pages must maintain a balanced ratio between content and advertisements.
• The use of intrusive ad formats, including pop-ups, pop-unders, forced redirects, and autoplay video ads with sound, is not permitted.
• Ads must be clearly distinguished from editorial content and properly labeled when embedded within articles.
• Malicious or deceptive advertisements, including those associated with phishing, malware, or cryptojacking, are prohibited.
• Ad refresh rates must not exceed 30 seconds unless triggered by genuine user engagement.
• All placements must comply with industry guidelines, including the Better Ads Standards.

4. Technical and Security Requirements

• Websites must be compliant with ads.txt, listing Lupon Media as an authorized seller to ensure transparency in transactions.
• Publishers must prevent unauthorized scripts, including malware, automatic downloads, and intrusive tracking mechanisms.
• Inventory must meet minimum industry standards for ad visibility and engagement.
• Ad requests must not contain personally identifiable information, ensuring compliance with data protection regulations such as GDPR and CCPA.

5. Ownership and Transparency

• Publishers must provide verifiable ownership details, including an accessible contact email address.
• Websites must feature an “About Us” section with transparent information regarding ownership and editorial oversight.
• Anonymous or unverified websites without proper attribution will not be accepted.
• All publisher interactions must align with Lupon Media’s commitment to quality, ethical advertising, and responsible content distribution.

Failure to comply with these requirements may result in rejection or termination from the Lupon Media network. If you have any questions regarding compliance, please contact our support team for further clarification.